Ericksons Psychosocial Theory

ERICKSON’S PSYCHOSOCIAL THEORY 1. Erickson’s Psychosocial Theory PSY 104-275 ERICKSON’S PSYCHOSOCIAL THEORY 2. ABSTRACT Erickson’s Psychosocial Theory, PSY 104-274. Erick Erickson was a psychologist that was born in Germany and became famous for his Theory of eight stages of development. Erick believed there were eight influential stages in a human’s life. At each stage, a unique developmental task confronts individuals with a crisis in which must be resolved. According to Erickson the crisis is not a catastrophe, but a turning point marked by both increased vulnerability and enhanced potential.Key Words: psychoanalytic, psychoanalysis, Autonomy, Generativity, Stagnation ERICKSON’S PSYCHOSOCIAL THEORY 3. ERICKSON’S PSYCHOSOCIAL THEORY 4. Erik Erikson was born in 1902 near Frankfort, Germany to Danish parents. Erik found himself in quite an identity crisis while growing up. He was a blonde hair blue eye Jewish boy that found it difficul t to study in Jewish temple because of his looks. And in grammar school he was out casted for being Jewish. He also studied art and a variety of languages during his school years, rather than science courses such as biology and chemistry.He did not like the atmosphere that formal schooling produced, so instead of going to college he traveled around Europe, keeping a diary of his experiences. (Personality Theories, Dr c. George Boeree. ) After a year of doing this, he returned to Germany and enrolled in art school. After several years, Erikson began to teach art and other subjects to children of Americans who had come to Vienna for Freudian training. Erick than met a Canadian dance instructor named Joan Serson who was also teaching at the school where he worked. The couple married in 1930 and went on to have three children.In 1933 he came to the U. S. and took a teaching position at Harvard. In addition to teaching at Harvard he also had a private practice in child psychoanalysis. La ter he held teaching positions at Yale, San Francisco psychoanalytic, Austin Riggs center and the center for advanced studies of behavioral Sciences. He published a number of books on his theories and research, including Childhood and Society and The Life Cycle Completed. His book Gandhi's Truth was awarded a Pulitzer Prize and a national Book Award. Erick retired in 1970. He however continued to write, do research and occasionally lecture.In 1950 serious health problems ERICKSON’S PSYCHOSOCIAL THEORY 5. forced him into full retirement. Erick died in 1994 at the age of 91. (Personality Theories, Dr C. George Boeree. ) Erick Erickson was however probably known best known for is Psychosocial Theory. Erickson’s theory was one in which eight stages of psychosocial development unfold through out a humans lifetime. Each stage consists of a unique developmental task that confronts individuals with a crisis in which must be faced. (Santrock, 2008,16) The first stage, Trust vs. Mistrust, occurs from approximately birth to one year.Erikson defined trust as an essential trustfulness of others as well as a fundamental sense of one's own trustworthiness. He also said that some mistrust is necessary to learn to discriminate between honest and dishonest persons. If mistrust wins over trust in this stage, the child will be frustrated, withdrawn, suspicious, and will lack self-confidence. (Santrock, 2008,16) The second stage, Autonomy vs. Shame & Doubt, occurs between ages two and three. During this period it is important that the parents create a supportive atmosphere for their child so it can develop a sense of self-control without a loss of self-esteem.In this stage, Erikson said the child encounters rules, such as which areas of the house he is allowed to explore. (Santrock, 2008,16) The third stage, Initiative vs. Guilt, occurs between ages ERICKSON’S PSYCHOSOCIAL THEORY 6. four and five. This is the stage in which the child must find out what kind of person he/she is going to be. The child develops a sense of responsibility in which the child increases initiative during this period. If the child is irresponsible and is made to feel too anxious then they will have uncomfortable guilt feelings.Erikson believed that most guilt is quickly compensated for by a sense of accomplishment. (Santrock, 2008,16) Erikson's fourth stage, Industry vs. Inferiority, occurs between six years and puberty. This is the period in which the child wants to enter the larger world of knowledge and work. One of the great events and influences of this time is the child's entry into school. This is where he is exposed to the technology of his society: books, multiplication tables, arts and crafts, maps, microscopes, films, and tape recorders.However, the learning process does not only occur in the classroom according to Erikson, but also at home, friend's houses, and on the street. (Santrock, 2008,16) Components of Erikson's prior four stages contribute to the fifth stage, Identity vs. Identity Confusion. This occurs during adolescence. During this period the identity concern reaches climax. (Santrock, 2008,16) Erikson's sixth stage, Intimacy vs. Isolation, occurs during young adulthood. Intimacy with other people is possible only if a reasonably well-integrated identity emerges from stage five. The main concern of Erikson's seventh stage, Generativity vs.Stagnation, is to ERICKSON’S PSYCHOSOCIAL THEORY 7. assist the younger generation in developing and lead useful lives. When the individual feels that he has done nothing to help the next generation then they experience stagnation. The final stage, Integrity vs. Despair, occurs during late adulthood. This is the time in which the individual looks back and evaluates their life. If the previous stages have developed properly then they will experience integrity. If the previous stages have not developed in a positive way then they will feel despair. (Santrock, 2008,16)Ericksonâ₠¬â„¢s model has some advantages and disadvantages to it. One of the advantages is that it is a good model to follow in infancy and in early childhood when there is little or no communication being done between child and parents. The model sets a â€Å"measuring stick† to a child’s normal development that a doctor and parents can use to see if the child is developing behind schedule or ahead of schedule. This all also allows doctors and parents to possibly diagnosis a possible mental abnormality or learning disability. However I believe this model is good to use to assume only if a child is healthy.Once a child or adult is diagnosed with a mental illness of some sort the model cannot be really used anymore. The model also has limitations to it. As I mentioned in the prior paragraph once a child or adult is diagnosed with a mental illness the theory cannot be really only used to a degree. Dependent on what type of learning disability or mental disability the child or ERI CKSON’S PSYCHOSOCIAL THEORY 8. adult may have the person may not be able to recognize these developmental needs that happen throughout his or hers life.The adult or child will heavily depend on his or her caretaker to either support these developmental stages for them or the caretaker may have to be the one that actually supplies these needs and offers the reassurance that is needed to person’s stages. The relevance to society this offers is that it shows us how a healthy individual should develop through life. It is a model for us to follow to know proper developmental stages of a human being from infancy to late adulthood. It helps parents know what is the â€Å"norm† for there children and if maybe there is something developmentally wrong.In older adults it also helps us guide our way into later stages of life. It may help people who feel that they have not been successful in society feel that they are in the normal. They may see that they have developed and contributed to what the normal is expected. This paper helped me realize that there was such a model to develop developmental stages. I realize looking back to my adolescence years I have hit these stages and remember dealing with these problems. It also prepares me for what’s ahead and what to expect in later developmental stages.Being better prepared for my upcoming stages should make my transitions through them much easier. ERICKSON’S PSYCHOSOCIAL THEORY 9. References Essential of lifespan development, John Santrock, University of Texas at Dallas, published 2008 Erickson’s theory of psychosocial development, Kendra Cherry, http://psychology. about. com/od/psychosocialtheories/a/psychosocial. htm Simply psychology, Erickson’ theory, Saul McLeod, published 2008, updated 2013. http://www. simplypsychology. org/Erik-Erikson. html#sthash. byyb8hC6. dpbs Personality Theories, Dr c. George Boeree. http://webspace. ship. edu/cgboer/erikson. html

Johnny Depp Film Star

Johnny Depp John Christopher  Ã¢â‚¬Å"Johnny†Ã‚  Depp II  born June 9, 1963, was born in  Owensboro, Kentucky. He was raised in  Florida as the youngest of four children. His mother was Betty Sue Palmer, a waitress, and John Christopher Depp, a  civil engineer. The family moved frequently during Depp's childhood, and he and his siblings lived in more than 20 different locations, settling in  Miramar, Florida, in 1970. In 1978, Depp's parents divorced when he was fifteen. His mother married, as her second husband, Robert Palmer, whom Depp called â€Å"an inspiration to me†.A year after his parents' divorce, Depp dropped out of high school to become a rock musician. He attempted to go back to school two weeks later, but the principal told him to follow his dream of being a musician. He played with The Kids, a band that gained local success. The Kids set out together for Los Angeles in pursuit of a record deal, changing their name to Six Gun Method, but the group split up before signing a record deal. Depp engaged in  self-harm  when he was young, due to the stress of dealing with family problems, which resulted in several self-inflicted scars.In a 1993 interview, he reflected on his self-injury by saying â€Å"My body is a journal in a way. It's like what sailors used to do, where every  tattoo  meant something, a specific time in your life when you make a mark on yourself, whether you do it yourself with a knife or with a professional tattoo artist†. (Johnny Depp Biography 1) On December 24, 1983, Depp married Lori Anne Allison, the sister of his band's bass player and singer. During Depp's marriage, his wife worked as a makeup artist, while he worked a variety of odd jobs, including a  telemarketer  for pens.His wife introduced him to actor  Nicolas Cage, who advised Depp to pursue an acting career. Depp and his wife divorced in 1985. Both Depp and his subsequent fiance  Sherilyn Fenn  auditioned for the 1986 fil m  Thrashin'  and they were both cast, with Depp being chosen by the film's director to star as the lead, which would have been Depp's second major role. Depp was later turned down by the film's producer, who rejected the director's decision. (Johnny Depp Biography & FAQ) Johnny Depp  is an American actor, film producer, and musician.He has won the  Golden Globe Award  and  Screen Actors Guild  award for Best Actor. Depp rose to prominence on the 1980s television series  21 Jump Street, becoming a  teen idol. Unhappy with that status, Depp turned to film for more challenging roles; he played the title character of the acclaimed  Edward Scissorhands  (1990) and later found box office success in films such as  Sleepy Hollow  (1999),   Charlie and the Chocolate Factory  (2005),  Alice in Wonderland  (2010),  Rango  (2011) and the  Pirates of the Caribbean  film series  (2003–present).He has collaborated with director and friend  Tim Burton  in eight films; the most recent being  Dark Shadows  (2012). Depp has gained acclaim for his portrayals of such people as  Ed Wood, in  Ed Wood,  Joseph D. Pistone  in  Donnie Brasco,  Hunter S. Thompson  in  Fear and Loathing in Las Vegas,  George Jung  in  Blow, and the bank robber  John Dillinger  in  Michael Mann's  Public Enemies. Films featuring Depp have  grossed  over $3. 1  billion at the United States box office and over $7. 6  billion worldwide.He has been nominated for top awards many times, winning the Best Actor Awards from the  Golden Globes  for  Sweeney Todd: The Demon Barber of Fleet Street  and from the  Screen Actors Guild  for  Pirates of the Caribbean: The Curse of the Black Pearl. He also has garnered a  sex symbol  status in American cinema, being twice named as the â€Å"Sexiest Man Alive† by  People  magazine  in 2003 and 2009. He has been listed in the 2012  Guinness Book of World Records  as the highest paid actor with $75 million. Johnny Depp Biography 2) Other notable random trivial facts I found about Johnny Depp on IMDB. com include Johnny in 1994, Depp was arrested and questioned by police for allegedly causing serious damage to a New York City hotel suite, he was arrested again in 1999 for brawling with paparazzi  outside a restaurant while dining in London. He adopted Goldeneye, the one-eyed Andalusian horse who played Gunpowder, Ichabod Crane's steed in  Sleepy Hollow  (1999), thereby saving him from the glue factory.Johnny has residences in multiple places including France, Los Angeles, and an island he owns in the Bahamas. He divides his time in France between Meudon, a suburb of Paris and a villa in Plan-de-la-Tour, an hour outside of St Tropez in Southern France. On November 19, 1999 Johnny received a Star on the Hollywood Walk of Fame. As a child, he was allergic to chocolate. He is the only actor to be nominated for the Oscar i n the Lead Actor category in a Disney film (Pirates of the Caribbean: The Curse of the Black Pearl  (2003)).Johnny is often found citing Captain Jack Sparrow (Pirates of the Caribbean: The Curse of the Black Pearl  (2003)) and  Edward Scissorhands  (1990) as the favorite characters that he has played. He is a godfather of  Tim Burton  son Billy Ray Burton. A few things that Johnny is scared of are clowns, spiders, and ghosts. He turned down the role of Bruce Banner in  Hulk  in 2003. Johnny Depp is the only actor to appear in 3 of the 10 films to gross $1 billion with  Pirates of the Caribbean: Dead Man's Chest  (2006),  Alice in Wonderland (2010) and  Pirates of the Caribbean: On Stranger Tides  (2011). IMDb) A complete filmogophry would be Nightmare on Elm Street (1984), Private Resort (1985), Slow Burn (1986), Platoon (1986), Cry-Baby (1990), Edwards Scissorhands (1990), Freddy’s Dead:The Final Nightmare (1991), Benny ; Joon (1993), What’s Eating Gilbert Grape (1993), Arizona Dream (1993), Ed Wood (1994), Don Juan DeMarco (1995), Dead Man (1995), Nick of Time (1995), Cannes Man (1996), Donnie Brasco (1997), The Brave (1997), Fear and Loathing in Las Vegas (1998), L. A.Without a Map (1998), The Ninth Gate (1999), Sleepy Hollow (1999), The astronaut’s Wife (1999), Chocolat (2000), Before Night Falls (2000), Blow (2001), The Man Who Cried (2001), From Hell (2001), Once Upon a Time in Mexico (2003), Pirates of the Caribbean: The Curse of the Black Pearl (2003), Happily Ever After (2004), Secret Window (2004), Finding Neverland (2004), The Libertine (2004), Charlie and the Chocolate Factory (2005) Corpse Bride (2005), Pirates of the Caribbean: Dead Man’s Chest (2006), Pirates of the Caribbean: At World’s End (2007), Sweeny Todd: The Demon Barber of Fleet Street (2007), Public Enemies (2009), The Imaginarium of Doctor Parnassus (2009), Alice in Wonderland (2010), The Tourist (2010), Rango (2011), Pirate s of the Caribbean: On Stanger Tides (2011), The Rum Diary (2011), Jack and Jill (2011), 21 Jump Street (2012), Dark Shadows (2012) , The Lone Ranger (2013), Transcendence (2014), Pirates of the Caribbean (2015). (IMDb) Sources: â€Å"Johnny Depp Biography 1. †Ã‚  Bio. com. A;E Networks Television, n. d. Web. 12 Apr. 2013. â€Å"Johnny Depp Biography 2. †Ã‚  Johnny Depp. Bio, n. d. Web. 12 Apr. 2013. â€Å"Johnny Depp Biography & FAQ. †Ã‚  Johnny Depp Biography ; FAQ. N. p. , 27 July 2011. Web. 12 Apr. 2013.

'Indigenous peoples are adequately protected by the international Essay

'Indigenous peoples are adequately protected by the international human rights law framework'. Discuss - Essay Example They are now minorities but they still have their ancestral territories and their ethnic identity as the basis of their continued existence as people. They live in accordance with their cultural mould, social institutions and legal systems. They are considered to be the caretakers of the most various biologically territories in the world. World’s linguistic and cultural diversity all originated from them and their traditional knowledge has been the source of invaluable benefits of mankind (United Nations 2009). To date, there are about three hundred ninety million indigenous people in ninety countries. However, indigenous peoples continue to endure racial discrimination, they are greatly marginalized and live in extreme poverty and usually conflict. The situation of the indigenous people in different parts of the world continues to be problematic. Systematic discrimination ranging from political and economic power continues to burden their peaceful way of existence. They are o ften victimized by invasion of their ancestral lands destroying their livelihood. Worse, they have been victimised by development aggression. In most less developed countries, they are being uprooted from their communities to pave the way for development such as mining activities. Not only that governments have abandoned them, but most of the time, governments work in connivance with big foreign capitalists to invade and take over to their ancestral lands. They have fallen victims of wars, militarisations which have led to massive displacement. The indigenous peoples depend on land for their lives, culture and identity. They live in a system that the whole community lord over the lands, territories and natural resources and that they only manage them. However, since the period of colonisation, the indigenous peoples have been constricted, deprived and driven away from their lands. In extreme cases, they have even been completely extinct or assimilated. Their belief systems, cultures , languages and ways of life are usually either being ridiculed, threatened or extricate. Rape and sexual humiliations, especially in times of armed conflict had afflicted to women for ethnic cleansing and demoralization of tribal communities. Indigenous women are particularly at risk to sexual violence. Access to the right to education has been has been a perennial problem. And to some ho can have the access to education, the prevailing culture within the educational institutions is oftentimes harsh ethnic and cultural differences. It has caused poor performance and higher dropout rates. Thus, the sector of the indigenous people was pushed back lower and lower to extreme level of poverty and hunger. International Human Rights Law, hereafter referred to as IHRL has recognized these threats, these serious problems and have provided various and different forms of solution in protecting and preserving the indigenous people. But are these enough to say that IHRL do protect the plight of the indigenous people? Can they truly guarantee protection, from the truest sense of the word, to the

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Identifying of the Project Assumptions - Essay Example   All these assumptions are made after the initial assumption that installation of new ERP system is the solution to the increased customer base that is expected after ABC Corp took over sales and even distribution from an affiliated company In order for ABC Corp to succeed, it is critical that they formulate a plan that is clear, concise effective and efficient enough to manage the provider of the software, the provider of the IT services and even the subject matter experts. The formulation of the plan should also be followed by an execution schedule if it is to succeed at all. Success also depends on whether the company can be able to free enough subject matter experts from their daily work in order for them to provide their services in the installation of the new ERP system and also whether ABC Corp can be able to free enough space needed by the project team to work without any interruptions  whatsoever.

Why Alcohol Is Good for You Essay Example | Topics and Well Written Essays - 1000 words

Why Alcohol Is Good for You - Essay Example The major objective of this paper is to explore the type of risks that are taken by the writer while composing the article. The discussion intends to produce an effective critical summary of the article with respect to management of risks and languages. The writers require taking risks in order to make any writing more effective. Unless and until a writer takes risk, the writing can become boring and weak. The aspect of risk taking can result in discovering new subjects and broadening opportunities towards learning the reality. One of the major types of risks in writing is avoiding the sense of safety. However, safety is not a preferred component in writing. In relation to the article, it can be observed that the author i.e. Jonah Lehrer has taken the risk of revealing the beneficiaries of alcohol consumption in human life where most of the people know the evil aspects of the same (Centrinity Inc., â€Å"Newspaper Article Expectation Sheet†). Risk can appear in the form of choosing highly controversial topic or subject. Writing on controversial topic can raise significant risks in terms of raising arguments from the readers on any opinion or oversight of the writer. The author also undertakes this risk of writing on a highly debatable topic and dared his viewpoint about how alcohol can provide benefits to people. Biasness is the other aspect of writing which can generate risk in writing. Any sort of writing must demonstrate both positive as well as negative aspects of a chosen issue or subject so that it can avoid any misperception or prejudice. In the article of Jonah Lehrer, it can be observed that the author has described both favorable and unfavorable aspects of consuming alcohol. He also described alternative approaches for improving the lifestyle of the people. A good article demonstrates both aspects of a subject without making a final judgment. Hence, it

Saudi Aramco oil company Essay Example | Topics and Well Written Essays - 500 words

Saudi Aramco oil company - Essay Example The current discourse hereby aims to provide a general overview of the organizational profile of Saudi Aramco, to include a brief historical background, its leadership, employees’ profile, as well as the motivational and incentives program provided by management to retain and development their current and future human resources. The origin of Saudi Aramco could be traced in the 1930s when an oil concession was reportedly signed between Standard Oil Company of California (Socal) and Saudi Arabia specifically on May 29, 1933 and which eventually was construed to be managed by the California Arabian Standard Oil Company (Casoc) on November 8 of the same year (Saudi Arabian Oil Company, 2012). Other relevant milestones in Saudi Aramco’s history apparently included the acquisition of 30% of the concession by Texas Company in 1936; and in 1948 when their historical preview disclosed that additional owners were instrumental in the organization’s further growth and expansion. It was in 1988 that the organization allegedly became state-owned through a Royal Decree that was issued by King Fahd (Saudi Arabian Oil Company, 2012). As a state-owned organization, Saudi Aramco was indicated to officially disclose relevant organization information â€Å"to the Supreme Council for Petroleum and Minerals Affairs, chaired by the Custodian of the Two Holy Mosques, King Abd Allah ibn Abd al-Aziz Al Saud† (Saudi Arabian Oil Company: Our leadership, 2012, par. 1). The organization acknowledges the need for leadership development programs to ensure that those who manage diverse facets and operations are professionally competent and qualified to lead. There were specifically identified ways to develop the full potentials of human resources to include access to company-wide training and development programs; being sponsors to apprenticeship and specifically identified college development programs; and endowment of academic chairs for qualified personnel to assume

The Economic Dominance of the United States Essay

The Economic Dominance of the United States - Essay Example On the other hand, however, people who worked in the Soviet economy were given very little incentive to be more productive. Everybody was given a quota to meet and once that was done, then no more was required of them. The economic dominance of the United States was because its economy was basically in private hands with very little interference from the government. The encouragement of private enterprise in the United States is the reason why its economy prospered and why the most dominant multinationals in the world at that time came from this country. When compared with other economic powers such as that of the Soviet Union, the latter’s did not have enough opportunity to ensure that it was diversified enough to stay competitive on the global scene. While the United States economy remained dominant for a period of some thirty years and benefitted many of its citizens, it was also detrimental to many people, not only in the United States itself but also in the developing countries where its companies conducted their activities. The capitalist economic system of the United States created a situation where there developed an unprecedented level of unemployment not only within the country but also in developing countries (Keohane 5). Because of the vicious and predatory nature of the capitalist system, one of the main causes of unemployment was when companies went out of business. In many instances, this came as a surprise and people were hardly ever prepared in case they were suddenly unemployed. Gerschenkron is of the opinion that the United States’ economy was maintained through its exploitation of the developing countries, the latter being the source of cheap raw materials for the American industries (102).

Interpersonal relationships communication concepts and terms related Research Paper

Interpersonal relationships communication concepts and terms related to the movie 40 year old virgin - Research Paper Example According to Judy Pearson, self-disclosure is â€Å"the process of making intentional revelations about oneself that others would be unlikely to know.† Andy is a very private person: he tells the few friends he has from work very little about himself. Although he is forty years old, he has spent very little time cultivating meaningful friendships. Because of his lack of interpersonal relationships, he has not developed a greater understanding of himself. Pearson claims that self-disclosure increases directly as intimacy increases. Another hindrance in his personal growth is the fact that he is a virgin. Because his intimacy with another human being has not reached the point of sexual intercourse, his personal growth has also been hindered. The first stage of Andy and Trish’s new relationship is called relational development. There are five aspects to this development: initiating, experimenting, intensifying, integrating, and bonding. In the first stage of their relational development, Andy realizes he is attracted to Trish. Physical attraction is usually an important part of the initiating stage. The second stage of their relationship is the experimentation stage. This occurs during their date. They hit it off by finding many things they have in common with each other. In the third stage, the intensifying stage, Andy and Trish attempt to have sex and are interrupted by Trish’s teenage daughter. In a humorous misunderstanding on their first date, Andy reluctantly agrees to wait until their twentieth date to have sex with Trish. The intensifying stage of their relationship is the longest of the movie. They get to know each other much better while still not solidifying their relationship. The fourth stage o f integration occurs after Andy and Trish’s misunderstanding. Trish catches an inebriated Andy in bed with another woman, but he is able to explain that it was a misunderstanding. In the final stage of

Price Elasticity of Demand Essay Example | Topics and Well Written Essays - 1000 words

Price Elasticity of Demand - Essay Example It is evidently clear from the discussion that in a business aiming at maximizing revenue, the PED has to be exactly 1. A PED higher than 1 reflects a very elastic product where the quantities demanded are largely affected by the price change. The figures in the paper reflect the way the various curves will look like in different scenarios. Mylan Laboratories Mylan Laboratories is a pharmaceutical company in Pittsburgh. The company announced an increase in the prices of their drugs. One client claimed that the company increased the price of a drug referred to as lorazepam from an initial $11 to $85. The man who had been a worker at an oil rig was involved in an accident and is now dependant on those drugs to relieve the pain. He is on a government scheme that entitles him to $1,000 every month. He usually uses around 100 pills every month and he has taken out a loan in order to finance his drug requirements. This move is seen as a means of fleecing the citizens as the pharmaceutical companies await the government to remove patents to some drugs that have long been on the patent list. There are others who are claiming that the move is in anticipation of the new health care bill. The pharmaceutical industry has been under a lot of strain caused by the AIDS pandemic and companies have been criticized for failing to reduce their prices to the benefit of millions of people living with the disease in Africa and Asia. The major point of criticism was the patents that protect these much-needed drugs hence driving costs of the medicine up. Pharmaceutical products are very inelastic as they are considered as necessities. Therefore, the price elasticity of demand for them would not exceed 1. In this case, Mylan Laboratories has increased their prices by close to 600% and this will have an effect on the demand as many people cannot afford the extra expense that is accompanied by the price increment. There are a number of factors that will inform the elasticity of the deman d. First, the availability of substitutes is a major determinant. With the presence of generic drugs that are supplied by competitors, the increase in prices of the patented Mylan Laboratories’ drugs may decrease the demand. The substitutes’ closeness to the Mylan Laboratories’ drugs, their uniqueness and their prices may be the greatest deterrent to Mylan Laboratories increasing revenues from the sale of the drugs even at the increased rates. The second determinant is the cost of switching to the other drugs. Many consumers of drugs are usually covered by insurance companies. If the company is responsible for the purchase of drugs, this might make it impossible or expensive for the consumer to change to other drugs. The price of the patented drugs is too high for the citizens and there has been no significant increase in income. Another problem that may hinder the change in demand for the drugs may be brand loyalty. Some consumers are attached to certain brands such that they become insensitive to price changes. This might be so for the people with greater disposable incomes who still may find the increased prices still within their means. Another determinant of the PED is the time the consumers will take immediately after the increase. Some consumers may wait for some time in order for them to resume buying the product.